Co-founded a restaurant SaaS tool, with 150+ paying clients
startup | SaaS | B2B
the problem
Most restaurants relied heavily on manual operations for order-taking, billing, kitchen coordination, and inventory management. These disconnected workflows created two major business challenges:
- Slow order-to-service times caused by manual order-taking and billing processes
- Revenue leakage through cash theft, unrecorded discounts, free meals, and raw material pilferage
the solution
OrderOn streamlined restaurant operations through a simple, digital-first POS platform designed for speed, accountability, and ease of use.
Key Features
- Digital order-taking
- Real-time kitchen and billing coordination
- Consolidated online and in-house order management
- Real-time transaction tracking
- Discount and billing monitoring
- Inventory usage tracking
- Role-based staff access controls
- Store room stock visibility
- Offline-first functionality for unstable internet environments
achievements
150+
restaurants onboarded
$1M+
monthly transactions tracked
$5K/m
saved from theft related issues
50%
improvement in table turnaround time
My role at OrderOn
As Co-Founder, Product Designer & Product Owner, I was responsible for driving both product and business growth across the company.
Product Strategy & Vision
- Defined the overall product vision, roadmap, and feature prioritization
- Identified operational pain points through direct field research with restaurant owners and staff
- Translated business challenges into scalable product solutions focused on efficiency, accountability, and usability
- Balanced customer needs, business goals, and technical feasibility while making product decision
UX/UI Design & User Research
- Led the end-to-end UX and product design process
- Conducted on-ground research by observing restaurant workflows and steward behavior during peak hours
- Designed fast, low-learning-curve interfaces optimized for high-pressure restaurant environments
- Created simple, WhatsApp-like interaction patterns to reduce training effort and improve adoption
- Designed workflows for order-taking, kitchen coordination, billing, inventory management, and anti-theft monitoring
- Business Development & Client Onboarding
Led sales conversations, product demos, and onboarding for 150+ restaurant clients
- Worked directly with restaurant owners to understand operational gaps and customize workflows where needed
- Built long-term customer relationships through hands-on support and continuous feedback loops
- Helped restaurants transition from manual operations to digital workflows
Partnerships & Growth
- Built strategic partnerships with Zomato, Swiggy, Razorpay, and HDFC Bank
- Collaborated with partners to improve payment integrations and online order management
- Led branding, marketing, and customer acquisition initiatives to drive growth
Operations & Execution
- Managed cross-functional coordination between design, development, sales, and support
- Oversaw operational processes including invoicing, taxation, and business operations
- Supported fundraising conversations, investor pitches, and financial planning while bootstrapping the business
- Worked closely with engineering teams to ensure smooth execution and delivery of product features
Co-founded a restaurant SaaS tool, with 150+ paying clients
startup | SaaS | B2B
the problem
Most restaurants relied heavily on manual operations for order-taking, billing, kitchen coordination, and inventory management. These disconnected workflows created two major business challenges:
- Slow order-to-service times caused by manual order-taking and billing processes
- Revenue leakage through cash theft, unrecorded discounts, free meals, and raw material pilferage
the solution
OrderOn streamlined restaurant operations through a simple, digital-first POS platform designed for speed, accountability, and ease of use.
Key Features
- Digital order-taking
- Real-time kitchen and billing coordination
- Consolidated online and in-house order management
- Real-time transaction tracking
- Discount and billing monitoring
- Inventory usage tracking
- Role-based staff access controls
- Store room stock visibility
- Offline-first functionality for unstable internet environments
achievements
150+
restaurants onboarded
$1M+
monthly transactions tracked
$5K/m
saved from theft related issues
50%
improvement in table turnaround time
My role at OrderOn
As Co-Founder, Product Designer & Product Owner, I was responsible for driving both product and business growth across the company.
Product Strategy & Vision
- Defined the overall product vision, roadmap, and feature prioritization
- Identified operational pain points through direct field research with restaurant owners and staff
- Translated business challenges into scalable product solutions focused on efficiency, accountability, and usability
- Balanced customer needs, business goals, and technical feasibility while making product decision
UX/UI Design & User Research
- Led the end-to-end UX and product design process
- Conducted on-ground research by observing restaurant workflows and steward behavior during peak hours
- Designed fast, low-learning-curve interfaces optimized for high-pressure restaurant environments
- Created simple, WhatsApp-like interaction patterns to reduce training effort and improve adoption
- Designed workflows for order-taking, kitchen coordination, billing, inventory management, and anti-theft monitoring
- Business Development & Client Onboarding
Led sales conversations, product demos, and onboarding for 150+ restaurant clients
- Worked directly with restaurant owners to understand operational gaps and customize workflows where needed
- Built long-term customer relationships through hands-on support and continuous feedback loops
- Helped restaurants transition from manual operations to digital workflows
Partnerships & Growth
- Built strategic partnerships with Zomato, Swiggy, Razorpay, and HDFC Bank
- Collaborated with partners to improve payment integrations and online order management
- Led branding, marketing, and customer acquisition initiatives to drive growth
Operations & Execution
- Managed cross-functional coordination between design, development, sales, and support
- Oversaw operational processes including invoicing, taxation, and business operations
- Supported fundraising conversations, investor pitches, and financial planning while bootstrapping the business
- Worked closely with engineering teams to ensure smooth execution and delivery of product features